Dr Pantea Foroudi

Dr Pantea Foroudi (PhD, FHEA, MSc (Honors), MA, BA (Honors)) is a member of the Marketing, Branding, and Tourism, Middlesex University London and is Business Manager and Solution Architect. She earned her PhD from Brunel University London and completed her MA in Marketing and Communication Management, University of The Arts London (LCC), UK and MSc in Graphic Design from Azad University, Tehran, Iran.

Pantea started her corporate career in 1996. She has more than two decades of experience as a creative innovator and practical problem-solver in Visual Identity, Graphic Design, and Branding in different sectors such as Airlines and Travels; Arts and Entertainment; Automotive; Banking; Fashion and Retail; Healthcare and Hospitality; Institutions and Non-profits organizations. She developed a mainstream interest in higher education marrying research and practice to help managers and decision makers to collaborate with designers in a mutual understanding of the concept to enrich the market.

She designed more than 120 Logos such as EmpIndex Ltd; Tehran General Hospital; Sheez Restaurant and Coffee Shop; and won prize for Poster of the Year during the 22 Bahman Festivals; Photography; Kufi Calligraphy Prize in Tehran, Iran. Her research interests include marketing, branding, communications, visual identity/ design, Stakeholders, and social media, and e-marketing from a multi-disciplinary approach. Dr Foroudi has published widely in international academic journals such as Journal of Business Research, European Journal of Marketing, and so on. She has presented at numerous conferences, workshops, and universities. She is the Guest Editor of Journal of Business Research and Qualitative Market Research: An International Journal.